Brand → Ca’ d’Oro

Fall 2021 – 2 weeks Role: Creative Direction, Graphic Design, Brand Identity, Merchandise Design, Poster Design

Poster mock-up.

The historical Venetian palace, Ca’ d’Oro (or Palazzo Santa Sofia), has a distinct incorporation of Byzantine, Islamic, and Gothic elements. Ca’ d’Oro initially didn’t have a true brand identity, so I considered: What about this building sets itself apart from the other buildings? What are some common visual languages in the architecture? What can I take from its historic background?

The palace’s quatrefoils, stained glass windows, and cultural history eventually informed the design direction.

Presentation deck.